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Mike joint Mapeley in April 2001 with nearly 20 years' operations and client service experience
covering a broad base of blue chip businesses that include Camelot Group, Cadbury Schweppes and
British Nuclear Fuels.
Mike created the sales and retail distribution strategies for the UK National Lottery for Camelot
and drove their implementation. In recent years, as Corporate Development Director, he was
responsible for driving Camelot's expansion into international markets, including the South
African National Lottery and other operations in South East Asia and the Americas. This role
focused on building strong relationships with several national Governments (primarily Ministries
of Finance) and with overall responsibility for Operations.
Prior to that, Mike came from a senior commercial role within Cadbury Schweppes plc responsible
for driving sales growth of some of the UK's best?known brands through key national accounts.
In addition, Mike held senior manufacturing and technical positions within Cadbury Ltd including
managing a third of Cadbury's UK manufacturing base (which won the Queen's Award for Export in 1993)
and pioneering the development of a major new feedstock supply chains.
Mike holds an Honours Degree in Chemical Engineering (class 2.1) from the University of Leeds in
the UK and is also a graduate of Warwick University, where he earned a Masters Degree in Business
Administration (achieved with Distinction).
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